My path to discovering and falling in love with Real Estate is a random one with many twists and turns in the road.
My first career was in the film industry as a film finance and foreign sales and distribution executive. Having spent many years putting together complex financing structures for independent films, I'd become very comfortable dealing with multi-party transactions, working with lawyers, bankers and all manner of clients from artists to celebrities to government officials and more.
The film industry and the real estate industry have interesting similarities – both businesses are relationship driven, deal in speculative investing and are all about securing 'properties', developing the asset and then marketing and selling the ‘property’ to consumers. Without much perspective, I started working in residential sales with Keller Williams in their Hollywood Hills office and learning the trade like so many other realtors out there - combing through the MLS for buyers, pitching for listings and surviving from one real estate commission to the next.
Shortly after returning from a spectacular trip trekking the Himalaya and touring through northern India, I took a crucial step towards Investment Real Estate and building real wealth through Real Estate. I worked with one of the nation’s most successful Multi Family Investment Advisory Firms, Marcus & Millichap and had the equivalent of a 'boot camp' training, learning how to underwrite deals, deal with sophisticated investors in Real Estate and create the market instead of merely following the market. I took these skills onto a couple of other ventures including working for one of LA's most renowned and top producing Realtors in Venice, Tami Pardee, helping her build out her nascent commercial division and then in 2015 I was invited to spear head the new brokerage division of LA's largest and most successful home finding company, Westside Rentals.
In a dramatic turn of events in 2017, the company was acquired by the Co-Star Group and it was another fork in the road moment for me - do I work as a small cog in a massive wheel of a nationally recognized corporate conglomerate? Or do I seize the opportunity, capitalize on the good will of my clients, build on what I'd learned at the coal face of Real Estate and take the next step to build my own company, with my own vision and create something that I could be passionate about by providing a real and valuable service helping people create financial freedom through real estate. Yes!
I'm so happy that I decided to take the plunge and start my own business. I'm excited to get up and go every day, I'm working harder than I ever have before and my clients seem genuinely grateful for what I'm bringing to the table. I'm also learning something new every day and get to meet some truly extraordinary people along the way. What more could you ask for than to love what you do every day!